Audience Analysis in a Speech

AUDIENCE ANALYSIS STATEMENT: Several (at least three) sentences that analyze your audience and predict your success or failure in accomplishing your goal. Predict what the audience thinks of the subject and how they will react to the speech and/or your opinion of the speech. In the advanced stages of AAS you will need to consider the “simulated audience” that you are assigned to speak. This may include clients in a Sales Speech or a community forum including parents, students, teachers, administrators and school board members in the Opinion Speech. Different audiences require us to construct our messages differently. Consider these questions. You don’t have to answer all of them but should consider these questions, people’s “filters of perception” when analyzing your audience.

HERE ARE SOME BASIC QUESTIONS TO ASK YOURSELF WHEN ANAYLZING YOUR AUDIENCE.

YOUR AUDIENCE ANALYSIS IS THE ANSWERS TO THESE QUESTIONS OR ANY COMBINATION OF AUDIENCE CENTERED QUESTIONS. LATER ON, YOU WILL USE THIS INFORMATION TO BUILD "RELEVANCE" FOR YOUR AUDIENCE.

What does this audience think of this topic?;
How will the audience react to the information in my speech?;
How is it that I will accomplish my GP & my SP with this diverse group?;
What might get in the way of me accomplishing my goals?;

What motivates this audience when it comes to this topic?;

What sort of evidence will "move" this audience toward my desired goals?;
What prejudices, biases, filters or previous experiences might get in the way of the audience agreeing with me?

Examples of this might look like the following:

I believe that this audience believes that school spirit is pretty good at Lewis Central High School. However, when I share examples with them that demonstrate the behaviors of students at LC during concerts, plays and some athletic events that they will understand that they should support the students who try to represent our school with pride. Some students who show great school spirit can find some value in this speech by having an influence on their friends. Students who are unattached to our school in terms of competitions, performances and pep rallies need to understand that these activities are a positive reflection on all of us. Hopefully, after hearing about the time and commitment that their fellow students demonstrate in these activities they will be inspired to demonstrate more school spirit.

I believe that this audience believes that year-round school is a bad idea because they really don't understand the idea. By informing students that year round school actually has as many days off as our current calendar, students might reconsider their opinion. I also think that the research that I share with them will prove to them that year-round school will improve their learning, their skills and make them more competitivie for scholarships, boost their ACT scores and improve retention The major prejudice that students have with this topic is that they enjoy the long break at summer. However, several breaks during the school year will be really appealing to some of them. Getting them to reconsider their opinion on this topic is really what I'm out to achieve.

© Thomas V. McLaughlin Jr., 2006--for permission to use this document for purposes other than classes taken with Mr. McLaughlin, please contact Mr. McLaughlin at tvmclaughlin@cox.net or mclaughlt@lewiscentral.k12.ia.us